Comfort Long Term Care
  • TakeCare!
    • LTC Awareness
    • Hybrid LTC Insurance Info
    • Partnership LTC Insurance
    • Tax Guide
    • Claims
    • Glossary
  • LTC Rate Increases
  • News
  • About
    • Bill Comfort
    • Companies
    • Rinny
  • Contact

Bill Comfort, The LTCpro®, has been featured in:

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Comfort Long Term Care is a registered DBA of Comfort Assurance Group, LLC.
For more than 20 years we've specialized in long-term care planning and LTC insurance. It's always been our passion and our expertise.  Now it's in our name.

Types of LTC insurance offered:

  • Traditional, reimbursement plans
  • New linked-benefit or "hybrid" LTC plans combining LTCi with life insurance or annuity benefits
  • “Cash-benefit” LTC insurance
  • Tax-qualified plans for business owners
  • Employee benefit LTC plans - voluntary or "executive carve-out"

We have plans with guaranteed premiums
We have plans with lifetime/unlimited benefits

For people who already need care:

  • Convert your life insurance to a Long-Term Care Benefit Plan through a life settlement
  • LTC immediate annuities:  Higher income payments than a "regular" annuity
  • Pre-paid home care plans.  Not insurance, but deep discounts on pre-paid home care services if needed within 6 months to 2 years​
  • Reverse mortgage resources
  • Medicaid-qualifying annuities
  • Care management referrals
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Bill Comfort is proudly celebrating 30 years in the insurance business!

Comfort Long Term Care works with you - as well as your other advisors: insurance agents, financial planners, employee benefit specialists, estate planning attorneys, and CPAs - to ensure you and your family have a plan to TakeCare!(SM) of future LTC expenses.  When appropriate, we recommend and help you properly implement LTC insurance solutions. 

By representing many insurance companies, with multiple product solutions, ComfortLTC is able to focus on the best recommendation for each unique client.

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Local service, national reach

As a member of the National LTC Network, Comfort Long Term Care is recognized as one of the largest and best LTC agencies in the country.  We can assist you, your family, your business, and your employees no matter where they live, in all 50 states. 

Let us put our experience to work for you!

See the companies
we represent:

Our Companies

Meet our Team

How we learn ... AND what we teach:

Certified in Long Term Care
LTC Claims Professional
CLICK HERE to download the updated NAIC "Shopper’s Guide to LTC Insurance"
Comfort Long Term Care is an independent insurance brokerage agency specializing exclusively in LTC insurance. Agency owner, Bill Comfort, The LTCpro® is a LTC specialist celebrating 30+ years of experience since 1991! We are based in the Raleigh, Durham, Chapel Hill, North Carolina Triangle region, but we serve clients throughout NC and across the country. We also have an office in St. Louis, Missouri.
​Click here to learn more about us!
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​© 2014-2025 Comfort Assurance Group, LLC.,
dba Comfort Long Term Care.  All rights reserved.
The LTCpro® is a registered trademark.
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CA License: 440988
The information on this website is for general informational and educational purposes only, and it is not intended to be a direct solicitation for the sale of any specific insurance company or policy form.  Not all policy types, options, or riders discussed in general terms on this site are available in every state.  Individual requests for specific company or policy information will be directed to a properly-licensed agent for the applicable state of residence.  For complete information about any specific coverage - including limitations and exclusions - refer to a company-specific illustration and Outline of Coverage.
  • TakeCare!
    • LTC Awareness
    • Hybrid LTC Insurance Info
    • Partnership LTC Insurance
    • Tax Guide
    • Claims
    • Glossary
  • LTC Rate Increases
  • News
  • About
    • Bill Comfort
    • Companies
    • Rinny
  • Contact