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TakeCare! of your most valuable asset: your family

Life insurance is not for you; it is for those you love who must keep living.
​Long-Term Care insurance is the same.  Let me show you how ...
Yes, this is my family's story.  My dad was an amazing dad.  Rough-house play-master, Cub Scout "Denfather," camping leader, hockey & running coach, fishing buddy, best man, business partner, mentor, friend.

But my dad never knew his dad.  Norman, Sr., died when my dad was just three-months old.  He was raised by a single, working mom who also became the primary caregiver to her blind, frail mother after her father died.  A "sandwich generation" pioneer.

​And yet, I believe the financial security my grandfather left his young family more than 80 years ago enabled my dad to grow up confidently to be the best dad my sister and I could ever imagine.

​Great-great Grandpa Norman is still loving the 5th generation of Comforts now coming into the world thanks to a life-insurance-funded legacy.

My dad, who made his career as an insurance agent, liked to say:
"I think my father had a very good 'long-term care' plan."

Did you catch the amount?  $50,000 in 1938.  That is equal to almost $1-million today.  But Irene, my grandmother, lived another 61 years after Norman, Sr., died.  The financial and personal security that money enabled is still paying dividends as Norman's and Irene's great-great grandchildren are now being born!
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Norman, the paperboy...click for more
Let me know how I can help you TakeCare! of your most valuable asset: your family!
Schedule a Consultation

"Rinny Did It" was first published in the Rabbit Hole of the Monday Morning Memo on 3/16/2020.  If you don't know what I'm talking about, you're missing some magic!

I was inspired to write this story by The Wizard of Ads.

Since 1995, I've been reading a weekly publication on advertising, marketing, sales, business, writing, the human brain, life, love, faith, music, art, dogs, and many other random things that are critically important.  I used to get it by fax on a single page, then came the internet.  It drops into my e-mailbox at the start of every week, or I can wander out and find it online.  It's called the Monday Morning Memo.  You should sign up for your own weekly copy!


Early this year, I fell into the Memo's "rabbit hole" and ended up reading a very short story about a dog.  The Wizard challenged readers to try to write a shorter story, but it had to include a dog.  "Rinny Did It."
TakeCare! >>>
CLICK HERE to download the updated NAIC "Shopper’s Guide to LTC Insurance"
Comfort Long Term Care is an independent insurance brokerage agency specializing exclusively in LTC insurance. Agency owner, Bill Comfort, The LTCpro® is a LTC specialist celebrating 30+ years of experience since 1991! We are based in the Raleigh, Durham, Chapel Hill, North Carolina Triangle region, but we serve clients throughout NC and across the country. We also have an office in St. Louis, Missouri.
​Click here to learn more about us!
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The information on this website is for general informational and educational purposes only, and it is not intended to be a direct solicitation for the sale of any specific insurance company or policy form.  Not all policy types, options, or riders discussed in general terms on this site are available in every state.  Individual requests for specific company or policy information will be directed to a properly-licensed agent for the applicable state of residence.  For complete information about any specific coverage - including limitations and exclusions - refer to a company-specific illustration and Outline of Coverage.
  • TakeCare!
    • LTC Awareness
    • Hybrid LTC Insurance Info
    • Partnership LTC Insurance
    • Tax Guide
    • Claims
    • Glossary
  • LTC Rate Increases
  • News
  • About
    • Bill Comfort
    • Companies
    • Rinny
  • Contact