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This week the news media lost its collective mind over a silly, old social media trope about a guy who says he won't live out his days in a nursing home, rather he'll simply stay at a Holiday Inn. It's cheaper, and the service is better, so it says. But it's a false narrative. I wrote an extensive blog on this in 2016. The e-mail I copied into that post from three years ago and the "new" Facebook post getting all the current attention are identical, word-for-word. It's certainly not original, it's specious and misleading, and the numbers are (still) way out of date.
A TV station in Houston, KHOU, even found an internet post from 2004 with nearly the same wording as this old-is-new-again misleading social media joke. You can't compare "independent retirement living" with CARE in a nursing home - or an assisted living facility. Hotel staff - nor cruise ship staff - will bathe and dress you, help you to and from the toilet, nor will they make sure your dementia doesn't lead you out the front door into traffic - or over the rail into the ocean - in the middle of the night. Once you need CARE, you'll be on the curb - or the dock. CLICK HERE to read my 2016 blog post for more details on why this is a ridiculous idea.
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Comfort LTC owner, Bill Comfort, is featured on a new website for insurance agents and financial advisors seeking to learn more about LTC insurance and other care-planning options.
Licensed agents and advisors can access the new NAIFA Center for Limited and Extended Care Funding at: https://naifa.lifehappenspro.org
Watch Bill's video promoting the CLTC designation training program here:
Medicare Open Enrollment is here. October 15th to December 7th.
Click "Read More" below to check out this great infographic, and let us know if we can help you with any of your Medicare questions! Good advice from Kaiser Health News: Hold off on genetic testing until AFTER you buy LTC insurance (or life or disability). You must disclose the existence of the testing and any known results on an application and results can be used to deny or limit coverage.
Looking forward, LTC insurance is more secure and reliable than ever.CLICK HERE to read my new article on why LTC insurance remains a valuable insurance product with a future that should be much more stable than in the past.
Here is a link to an excellent article from Forbes.com that provides valuable, even critical, context to any discussion of long-term care planning and funding your plan with LTC insurance. In many ways a recent Wall Street Journal article simply re-packages old news in a new emotional wrapper since LTC insurance rate increases have been under way across the industry for more than 10 years. It also gets a couple of very important things wrong - including the fact that there are many options for dealing with a rate increase other than just walking away from the coverage. "The WSJ piece essentially falls into the 'bad news sells' category of reporting ... Its “Woe is me!” theme actually pushes people away from doing quality long-term care planning. Instead of lamenting past missteps, the article could have emphasized some of the new techniques for building effective and sustainable solutions to the budding long-term care crisis." "Aging in place" is an oft-quoted ideal for seniors of all ages and stages. But it takes a lot of personal, professional, and community resources to do so. The Villages movement seeks to expand the idea by helping people "age in community".
NPR looked at the "village" movement for seniors last month in a four part series. Villages are groups of seniors living in the community who come together to offer support and companionship to each other as they "age in place". For an annual fee, Villages provide volunteers and vetted professional services like handymen, as well as sponsoring events, arranging assistance for members, and other services suited to each unique "village". CLICK HERE to read - or listen to the stories!  We have moved our St. Louis office! We love our new space with room to grow.
You will find us at: 8229 Clayton Rd., Suite 200B (2nd floor) St. Louis, MO 63117 We are in Richmond Heights, just west of Brentwood Blvd., directly across from the Galleria's Clayton Rd. entrance. If you remember the Scholarshop, we're next door, just left of the old location. Our phone number and e-mail addresses stay the same. We are pleased to be sharing a suite with Allstate agent Matt Stark and his team. Matt has attended CLTC continuing education training with Bill Comfort in the past and we are thankful for many other personal and professional connections that should make this a great new location for our business and all of our clients, agents, and advisor partners. Give us a call and schedule a time to stop by and see us! "I know people who refuse to visit a family member in the nursing home. They say it’s too difficult to see Grandpa that way. They’d prefer to remember him the way he was, not the way he is now. They mention the sights and smells and it disturbs them. I understand those sentiments. But I believe it’s a mistake not to go." Here is a beautiful, personal essay on living with and loving someone with dementia. The "new thinking" on caring for people with dementia is a shift from exclusively a "tragedy" narrative to one that honors, respects, and continues to celebrate the life that the person is still living. Life's different with dementia, but it's still a life and it can still be a good life. This essay not only illustrates that this is possible, but it also shows us with personal examples how to do it. Greg Lhamon is a friend and a client and one of the best radio and media executives I know ... He's also a wonderful writer and a die-hard Cardinals baseball fan. CLICK HERE or on the link or photo below to read Greg's story...  “Long-term care, for most people, is a home care problem,” said Bill Comfort, who owns Comfort Long Term Care, a brokerage based in St. Louis and Durham, N.C." Check out this excellent article on using Partnership LTC insurance to design meaningful and affordable LTC insurance coverage - especially for care at home. CLICK HERE to read the full article.
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